Business in today's society competition is intense, with the improvement of people's living quality, brand image and personality demand for product packaging design has a higher request, people begin to pay attention to environmental protection, consciously protect natural resources and make them get reasonable use, to prevent the pollution of natural environment and damage; The product packaging plastic box that can pollute and destroy the environment must be environmentally friendly. Yijianxing has made a very clear position on the environmental protection of product packaging. Therefore, the environmental protection packaging has allowed the brand image to be established so that the brand personality can be displayed, and become the main means and important elements of brand building. For customers, the style of environmental packaging has an important role to play.